Markets
50+
regulated jurisdictions in which Playtech operates
Welcome to our 2025 Annual Report
Who we are
Playtech is the leading platform, content and services provider in the online gambling industry, with a clear strategy to benefit our shareholders, customers, colleagues and the environment.
Founded in 1999 and with a listing on the Main Market of the London Stock Exchange, the Company partners with and invests in the leading brands in regulated and newly regulating markets to deliver its data-driven gambling technology across the online and retail value chain.
Playtech at a glance
Clients
200+
clients utilising Playtech’s B2B technology
People
7,400
employees in 20 countries worldwide
Innovation
>€750m
invested in cash R&D over past five years
Sustainability
28 brands
powered by BetBuddy’s safer gambling technology
Driving sustainable growth through strategic
partnerships and a commitment to safer gambling
Playtech offers cutting-edge technology, content and services, helping our customers grow and win in regulated and regulating markets while supporting a safer and more sustainable industry
Structured agreements
Conventional licenses
SaaS
Protect
Brands using BetBuddy
2020:
9
2025:
28
Jurisdictions
2020:
2
2025:
17
People
23%
in 2021
32%
in 2025
Female representation in leadership positions against 35% target
Planet
48%
Reduction in Scope 1 and 2 (location-based) GHG emissions, against 40% target set in 2018
Partners
>530,000 people engaged
in community programmes to improve livelihoods, exceeding our 30,000 target set in 2021
Chairman’s statement
2025 was a pivotal year for Playtech. Against a complex regulatory backdrop, the Group delivered a strong performance, underpinned by its technology, its long-standing partnerships and momentum in key markets.”
Chief Executive Officer’s statement
The US remains a key engine of growth, with revenues rising nearly 100% YoY as the investments made over recent years begin to deliver meaningful returns.”
Chief Financial Officer’s statement
Playtech is now a predominantly pure-play B2B business. The Group also holds a portfolio of investments, with the return generated on these investments now considered to be significant.”
Financial highlights
Robust performance in 2025 with results reflecting the impact of the revised Caliente Interactive terms
Our strategic investments
A €1 billion+ portfolio of high-quality assets, strategically positioned to drive growth and support value creation
€709m
Associate equity stake at cost*
30.8%
Equity stake
Market-leading online betting and gaming operator in the fast-growing Mexican market.
A €17 million investment in 2014 has delivered a >40x return in stake value so far, with Caliente also contributing €55 million to EBITDA and €33 million of dividend income in 2025.
Well-positioned for the 2026 Men’s Football World Cup with dominant market share and continued market growth, while expanding internationally following its Peru launch in H2 2025.
€179m
Minority equity stake at fair value*
LSD2
Equity stake
Online betting and gaming operator active in nine US States, and the exclusive services provider to the Seminole Tribe of Florida in relation to the Tribe’s sports-betting operations in the state.
Playtech’s $85 million investment (for a small minority interest) in 2023 has more than doubled in value to €179 million in under three years.
A high-growth, cash generative business contributing €10.3 million in dividends to Playtech in 2025.
€81m1
Value of loans outstanding*
40.0%
Option on equity
High-growth, multi-brand online gaming and betting operator in Brazil’s recently regulated market.
GaleraBet and its affiliated brands F12.bet (60% owned) and Luva.bet (60% owned) together hold a top ten market share position nationally.
Positioned for success in one of the world’s largest online gambling markets, thanks to deep local partnerships and strong brand recognition. Playtech has an option to acquire 40% of Galera at a nominal price.
€76m
Equity call option at fair value*
50.0%
Option on equity
A top three online betting and gaming operator in Colombia.
In 2019, Playtech entered a structured agreement to deliver technology, software and services in return for revenue share and a share of Wplay’s profits. A new 19% VAT on player deposits in 2025 stalled market growth and profits.
From March 2026, the 19% levy on player deposits is reduced to 16% consumption tax on player GGR, which signifies a positive change in the future outlook of the industry.
€61m
Associate equity stake at cost*
49.0%
Equity stake
Ambitious sports data provider serving gambling and media companies worldwide.
Capable of sourcing and processing ~10 million gigabytes of sports data per month across a wide range of events, delivering live odds, pricing, and data visualisations to over 300 customers.
Provides high-volume, low-latency, verified sports data in a cost-effective manner, offering a materially lower cost alternative to official league data purchased from media rights owners.
Other investment include:
Operational highlights
Strategic transformation positioning Playtech for future growth
Completion of two milestone events
2025 marked a pivotal year in Playtech’s transformation into a highly focused B2B business, following the completion of two landmark transactions.
Sale of Snaitech: In April 2025, we completed the €2.3 billion sale of Snaitech, delivering over 3x our original investment.
Revised agreement with Caliente Interactive: In March 2025, we completed a strategic reset in the terms of our partnership with Caliente Interactive. Under the new structure, Playtech now holds a 30.8% equity stake in a newly formed US incorporated holding company for Caliplay’s online business.
Continued execution in the US
In 2025, we made significant progress in executing our US strategy with exceptional revenue growth driven by both existing and new partnerships. Our US Live business expanded significantly, surpassing 60 Live tables, driven by high demand from Tier-1 operators including DraftKings.
Elsewhere, our partnership with Hard Rock Digital (HRD) continued to strengthen with the launch of the Games powered by Past Motor Racing (PMR) sportsbetting product offered by Seminole Tribe of Florida, which went live in the state of Florida during Q4 2025.
Driving innovation in Live Casino through strategic expansion with MGM
Our partnership with MGM Resorts International continued to gain momentum, marked by the expansion of the Live from Vegas offering. This included the launch of a new broadcast studio, operating 24/7, and prominently located within the MGM Grand casino.
The studio hosts a range of interactive table games including blackjack, roulette and baccarat, and now features Family Feud – the first interactive game show broadcasted live from a Las Vegas casino floor.
Driving progress in sustainability
In 2025, Playtech’s continued to make progress against its sustainability commitments and earned recognition across several external benchmarks.
Playtech was listed in the fifth edition of Europe’s Climate Leaders 2025 report, compiled by the Financial Times in partnership with data provider Statista, highlighting our progress in reducing greenhouse emissions gas (GHG) emissions. Playtech also received the Malta Gaming Authority’s ESG Seal (B2B Tier 1), highlighting our commitment to transparency and ethical practices.
Advancing a safer and more sustainable gambling experience
Playtech Protect, our safer gambling technology and services offering, now sits at the core of a newly established consumer protection division within Playtech Services.
Our approach brings together advanced risk-detection capabilities powered by BetBuddy, our AI-driven behavioural analytics platform, with operational expertise of our Playtech Services teams. Together these capabilities support timely interventions and foster safer gambling environment.
Our strategy
Strategic priorities
How we drive growth and achieve our performance goals
Focus on growth in key regulated and regulating markets
Capitalise on strong market growth in the Americas and select markets across the globe.
Increase operational efficiency and agility
Improve speed, reliability and efficiency of our operating model.
Accelerate growth through targeted investment and product innovation
Drive profitable growth across our core products by delivering innovative content, leveraging local market expertise and player insights.
Enablers
Capabilities, processes and governance principles essential to our performance
Scale and global footprint
Utilise our breadth of industry expertise, experience, data and extensive reach across channels and partners in over 50 regulated jurisdictions worldwide.
Flexible business model
Capture opportunities through a range of commercial models including structured agreements, conventional B2B licences and SaaS.
Partnerships and acquisitions
Pursue targeted investments and acquisitions to grow in markets and expand product portfolio.
Superior technology
Utilise our superior technology, enhanced over the years through significant R&D spend.
Customer-centricity
Strengthening our offering by putting customer needs at the heart of everything we do.
Society, communities and environment
Attracting, retaining and developing talented people and unlocking their potential.
Regulatory, compliance and safer gambling expertise
Maintaining our leading regulatory capability to support customer growth and foster a sustainable industry.
Shaping out sustainable future
Our approach
Our sustainability strategy is a key enabler in delivering our Company’s strategic priorities and aligns with our corporate purpose, embedding sustainability into our operations and decision-making processes to create value for both society and the Company.
Read more
Our sustainability priorities
Pioneering safer gambling solutions, embedding responsibility and innovation to promote sustainable entertainment.
Why does it matter?
Sustainable gambling and player protection technology is where we can make a material positive social impact to the industry. Through safer products, data analytics and player engagement solutions, we are raising industry standards, improving player protection measures and helping our licensees succeed.
What we measure
- Playtech Protect geographic presence and BetBuddy integrations with operators
- Sustainable Gambling training
- Uptake of safer gambling tools and customer interactions
2025 Highlights
- 28 brands deployed and integrated with BetBuddy in 17 jurisdictions
- MGA has awarded Playtech plc the ESG Seal (B2B Tier 1)
- Sustainable Gambling training for Customer Service and Live operations, beyond annual mandatory training, of 2,540 hours with over 90% completion rate
Promoting integrity and an inclusive culture, fostering transparency, fairness, and diversity across our business and communities.
Why does it matter?
When colleagues feel valued and supported, they are more motivated and committed to achieve shared goals. By building an equitable workplace and empowering colleagues to be a force for good in the world, companies can maximise their collective positive impact.
What we measure
- Diversity metrics
- Employee engagement
- Employee wellbeing
2025 Highlights
- Increased female representation amongst our leadership population to 32%, against 35% target by 2025
- Over 200 interactions with colleagues, across 6 countries accessed mental health and wellbeing services through SIX MHA
- Over 100 wellbeing initiatives, with more than 2,100 employees engaged in at least one initiative
Partnering on shared societal challenges, collaborating with stakeholders to address pressing issues and drive collective progress.
Why does it matter?
Responding to shared societal challenges facing our sector and our communities cannot be solved by one organisation alone. By working with expert partners, we are helping people live healthier lives online and supporting a wide range of charitable and volunteering activities.
What we measure
- Monetary donations and investments
- Employees’ contributions (skills, time and/or money)
- Engagement and reach to assess impact of community programmes
2025 Highlights
- Total value of monetary donations during the year exceeded €900,000
- Engaged with over 530,000 people in community and mental health programmes to improve livelihoods since 2021
- A global average of 16.4% colleagues contributed their skills, time and/or money exceeding our target of 10% by 2025
Powering action for positive environmental impact, advancing initiatives that reduce our footprint and contribute to a healthier planet.
Why does it matter?
Climate change is a critical global challenge, impacting operational efficiency, energy consumption and supply chain stability. Addressing climate change also aligns with stakeholder expectations and enhances Playtech’s sustainability and innovation strategy.
What we measure
- Energy and emissions
- Renewable energy in our offices
- Water and waste consumption
2025 Highlights
- Reduced our Scope 1 and 2 (location-based) carbon footprint by 47.8%, against our target of 40% by 2025
- 47.0% increase in Scope 1 and 2 (market-based) and Scope 3 emissions since 2022 baseline
- 46.0% of our total energy consumption coming from renewable sources